LOGOS FAQs
FILE TYPES
WEB GLOSSARY
HOW DO I MAKE A WEBSITE?

LOGO FAQs

How long does it take to get the first concepts of my company logo? The time we take to design the samples is 3-5 business days.

What if I don't like any of the initial logo designs?
We ask for a detailed questionnaire before initialising the project to get a clear understanding of the type of logo you are after. All packages include one re-draw and any of the logos can be developed into a style the client is satisfied with.

What if I have my own idea for the company logo?
Nifty Logos welcomes your ideas and sketches which can be sent in via email or hard-copy once the order has been processed.

Can you redo my existing company logo? Yes. We can take your current logo and 'jooj' it up.

Who keeps rights to the company logo design?
The rights of the final logo chosen are given to the client while rights to the samples remain with Nifty Logos.

How many changes may I ask for my company logo?
Each Nifty Logos package comes with a specified number of revisions. Refusals of the logo must have a specific reason if a redraw is required. We ask that you specify what the change is and on what basis it will be required. Extra revisions may be purchased at $25 per revision.

What if what your logo designers provide is not what I want and I demand a refund?
If the client is not satisfied with the basic concepts provided by Nifty Logos, the client may request a refund by completing the Refund Request form, which will be provided to the Customer upon request. Upon timely receipt of the completed form, Nifty Logos will refund the total payment made by Client, less a fifty-dollar service and processing fee.

What colour format do you provide the logos in?
We provide the logo in PANTONE colors as well as a grayscale version.

What is the difference between a "redraw" and a "revisions"?
Revisions are changes made to your logo concepts with regards to color, size, font or building upon the design at hand. A redraw however, means designing a new logo concept based on the feedback you provide us.

FILE TYPES

AI (Adobe Illustrator file): vector graphics file created in Adobe Illustrator.

CMYK colours: Process colour. The printing primary colours: cyan, magenta, yellow and black (CMYK), used in full-colour process printing.

Pantone Matching System (PMS): Ink colour system used extensively in the graphic design and printing industries; Pantone colours are carefully graded so that exact colours can be matched throughout the design and print process. Inks are referred to by a specific number, which corresponds to the ink colour

EPS (Encapsulated PostScript): postScript is the universal language used by computer printers as well as professional printers. This type of graphics file can be pulled into almost any other application – from Microsoft Word and PowerPoint to layout-based programs such as Adobe InDesign and Quark Xpress. It can easily be reduced or enlarged without loss of resolution and is the best file to give to a professional printer for reproducing your logo on the printed page.

GIF (Graphic Interchange Format): A common format for image files, especially suitable for images containing large areas of the same color. GIF format files of simple images are often smaller than the same file would be if stored in JPEG format. Because of their high compression, these files should not be used for graphics with gradients (such as photographs). Ideal for use on the internet.

JPG or JPEG (Joint Photographic Experts Group): JPEG is most commonly mentioned as a format for image files. JPEG format is preferred to the GIF format for photographic images as opposed to line art or simple logo art. Along with GIF, it's one of the most common ways photos are moved over the Web. JPG files are typically used for on-screen purposes such as on Web sites and PowerPoint presentations.

PDF (Portable Document Format): a file format developed by Adobe Systems that is used to capture almost any kind of document with the formatting in the original. Viewing a PDF file requires Acrobat Reader, which is built into most browsers and can be downloaded free from Adobe.

TIFF (Tagged Image File Format): a graphic file format developed by Aldus and Microsoft. Mosaic supports the viewing of TIFF images.

HOW TO MAKE A WEB SITE

STEP 1: THE WEB PACK. Nifty Logos has put together a group of worksheets and guidelines to help you organise all of your information and images for your web site. In order for us to get started on your site we need you to ffill out the WEB PACK forms and return them to Nifty Logos.

STEP 2: YOUR WEB HOST PACKAGE AND DOMAIN NAME. Before you send us the Web Pack you need to purchase your domain name and web hosting package. Nifty Logos is not a web service provider and therefore we cannot sell you a web host package or domain name. The domain name is your www.name.com and your host is where the website is going to live. It’s your little piece of cyber real estate. You don’t have to purchase them from the same place. Oftentimes it’s cheaper to buy them from different providers. You may want purchase locally so that you have access to phone support at your own time.

RECOMMENDED WEB SERVICES:

CURL. They have some of the cheapest prices we’ve found for web hosting. Unlimited subdomains in host package.
http://curlwebhosting.com/

MD WEB HOSTING. Very cheap packages where you can store multiple domains (sub domains) on the same account (up to 5) depending on which package you choose:
http://www.mdwebhosting.com.au/webhosting/

AAPT has good phone/web hosting packages and are reliable:
http://www.aaptbusiness.com.au

DOMAIN NAMES:

Cheapdomains.com.au are one of the cheapest around:
http://www.cheapdomains.com.au/domain_names/index.html

WEB GLOSSARY

BROWSER: Short for Web Browser; it's the tool (program) that allows you to surf the web. You probably used your Web Browser to locate this page. The most popular Web Browsers right now are Netscape Navigator and Internet Explorer.

COOKIE : A message from a web server computer, sent to and stored by your browser on your computer.

DNS: An acronym for Domain Name Server, DNS refers to a database of Internet names and addresses which translates the names to the official Internet Protocol numbers and vice versa.

DOMAIN NAME: This term refers to the initial part of a URL, down to the first /, where the domain and name of the host or server computer are listed (most often in reversed order, name first, then domain).

DOWNLOAD: The transfer of information from the Internet to your computer. Every time you check your mail, you are downloading your mail to your computer. You may also download other kinds of files to your computer.

FRAMES: A web browser feature that enables a web page to be displayed in a separate scrollable part of a browser window. Some framed site designs are almost invisible to the user; others display noticeable frame separators. Older browsers do not support the frames feature, and many web sites have a frames and non-frames version of the site to accommodate them.

FTP: File Transfer Protocol is a protocol that allows the rapid transfer of files from one computer to another, intact for viewing or other purposes. FTP is also the verb used to describe the act of transferring files from one computer to another.

OTHER TERMS USED WITH FTP:

FTP client: the software you use to transfer files through the internet. An example of a Mac FTP client is Fetch; one PC FTP client is WS_FTP.
Remote Host: the web server on which your pages are "hosted" for viewing on the web. In the above example, the Athena locker is the remote host to which you upload your pages from your local host.
Local host: the place from where you upload pages to a remote host. This is where you would do all your creating and editing work before you upload your pages to the remote host. In the above example, your computer at work is the local host.

HEAD or HEADER (of HTML document): The top portion of the HTML document.

HOME PAGE: The document displayed when you first open your Web browser. Home Page can also refer to the first document you view at a web site.

HOST: A computer acting as an information or communications server (provides web-documents to clients or users). Every web site must be "hosted" on the Internet by a "host computer."

HTTP: The abbreviation for Hypertext Transfer Protocol, HTTP is used to link and transfer hypertext documents.

HTML: Hypertext Mark-up Language. HTML is not really a programming language, but a way to format text by placing marks around the text. For example HTML allows you to make a word bold or underline it. HTML is the foundation for most web pages.

Other terms related to HTML:
Host: the computer on which a web site is physically located.
ISP: Internet Service Provider is a company that provides your connection to the Internet through a variety of options (dial-up, cable, DSL, T1 etc.)

IP ADDRESS or IP NUMBER: (Internet Protocol number or address). A unique number consisting of 4 parts separated by dots, e.g. 165.113.245.2 Every machine that is on the Internet has a unique IP address. If a machine does not have an IP number, it is not on the Internet. Most machines also have one or more domain names that are easier to remember.

LINK: These are the hypertext connections between web pages. This is a synonym for hotlinks or hyperlinks and is the URL imbedded in another document. If you click on the highlighted text or button referring to the link, you retrieve the outside URL.

ROLLOVER: A graphic element in an application or on a Web page that changes its color or shape when the pointer is moved (rolled) over it.

SEARCH ENGINE: This term refers to a program that helps users find information in text-oriented databases. Common search engines are Google, Yahoo, Lycos, AltaVista, Overture, etc.

SERVER, WEB SERVER: A computer running server software, assigned an IP address, and connected to the Internet so that it can provide documents via the World Wide Web. Also called HOST computer.

SITE or WEB-SITE: This term is often used to mean "web page," but the difference is that a web page is a single entity, one URL, one file that you might find on the web. A "site," properly speaking, is a location or gathering for several related pages linked together.

TITLE (of a document): The name of your website. Usually the name of your business

URL: This is the abbreviation for Uniform Resource Locator, the addressing system used in the World Wide Web and other Internet resources. The URL contains information about the method of access, the server to be accessed and the path of any file to be accessed.

UPLOAD: The process of transferring information from your computer to another computer through the Internet. Every time you send e-mail to someone you are uploading it.

URL (Uniform Resource Locator): The standard way to give the address of any resource on the Internet that is part of the World Wide Web (WWW). A URL looks like this: http://www.niftylogos.com